Home buyers in Woodbury, MN look to the the internet to find a home. If you’re not using a REALTOR® with a comprehensive internet marketing program to list your home, you might be leaving a great deal of money on the table in the sale of your Woodbury home.
Every year, the National Association of Realtors® releases a report called “The Profile of Home Buyers and Sellers”. While this report factors in real estate data from all over the U.S.A, one statistic is important for every home seller to know.
95 percent of home buyers used the web to find a home in 2016 (up from 88 percent in 2011).
What tools were used to find a home in 2016 (versus 2011)? This is where the most exciting changes are taking place:
- 92 percent used an agent to find a home (up from 87 percent).
- 49 percent used yard signs to find a home (down from 55 percent).
- 50 percent attended open houses to find a home (up from 45 percent).
Buyers first learned about the home they ultimately purchased:
- 51 percent through the web (up 11 percent).
- 34 percent through their agent (down 1.0 percent).
- 8.0 percent through an open house (down 3.0 percent).
The Profile is also interesting in how home buyers did not find their homes in 2016:
- Only 1.0 percent found their home through a print ad (down 1.0 percent).
- Only 1.0 percent found their home directly from the seller (down 1.0 percent).
The data is clear: using a licensed REALTOR® with a comprehensive internet marketing campaign is the key to selling your Woodbury home quickly and for the most money.
Newspaper ads, real estate guide books, postcard mailings, and brochures, etc. are old fashioned and ineffective in reaching today’s home buyers.
Durham Executive Group, REMAX Realtors in Woodbury, MN, offers a comprehensive internet marketing program for every listing. We start with dozens of high quality photos with a high end look, regardless of your price point. We incorporate video and virtual tours into all our marketing on the MLS and the top consumer real estate sites (Zillow, Trulia, REALTOR.com, etc.) Social media is a key component to our marketing, and we will use it to generate local excitement in Woodbury. We create a custom, mobile web page that highlights all the wonderful features of your home and optimizes search results so prospective buyers can find your home online.
You should always meet with more than one agent before you decide with whom to work. John and Becky Durham would be delighted to meet with you to tell you more about our real estate services and how we will get you best price and terms in the sale of your home. They can provide you with a market analysis (at not cost to you) so you can learn what you can get for your home in Woodbury’s real estate market.
Contact John & Becky Durham today!
John Durham: (651) 231-2191
Becky Durham: (651) 231-2192
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