John and Becky Durham of the Durham Executive Group – RE/MAX Results specialize in Hudson WI and the St. Croix River Valley luxury properties. John is a certified Luxury Home Marketing Specialist (CLHMS) and Becky is a Certified Staging Professional (CSP). They have received top 1% national recognition for their marketing of clients home by Realtor.com, and Zillow/Trulia. John also has a 2-year Building Construction degree providing him a strong background for sellers/buyers in the real estate market.

Look below to see the dramatic changes made to this home based on our ROI construction recommendations. This home was on the MLS for nearly two – years with another Realtor and was not able to sell it even with significant price reductions (nearly $450,000 in price reductions). Upon receiving this listing and making the changes you see below along with significant changes in marketing we actually upped the list price from where it had been upon receiving the listing.

This is a photo of a water feature and a bridge inside a home we recommended being removed prior to listing the home. You have to walk over a bridge to get over the water feature.

Water feature has been removed — The water feature and bridge just inside front door has been removed and filled in with a new floor. Property value jumped significantly and was immediately much more attractive to buyers.

Virtual staging of room — This furniture and TV is virtual staging of the room as seller does not have furniture. This is how dramatically we have changed the look of this room/home with buyers now loving it.

Virtual Staging of empty room — The final look of a room without the water feature and bridge. We had it removed with new flooring put in. Then we did virtual staging adding in furniture, rug, and TV.

With our expertise we are able to look at a home and provide very concise information to sellers on what is truly needed to get the best price and terms when selling. Our focus is always on the ROI (return on investment) whenever we make recommendations for home repair, or for staging of a home. We also do virtual staging if someone has an empty home, or the furniture they have does not look the best. Below are some examples of our work that involves construction modification to the home, as well as virtual staging in a large room without furniture.